Docket Folders

Section 03 - Lesson 09

Organize your campaigns into docket folders.

Create a "docket" folder on your computer, for every campaign that you intend to run. You could use a database, but I prefer simple text files and folders on my computer

For example, I create a top level folder for the MaxBounty affiliate network. Inside it I create a subfolder called "4024 - Big Nutrition". The 4024 is MaxBounty's unique offer ID number and Big Nutrition is the campaign title, reflecting the brand name.

Inside the 4024 Big Nutrition folder would be the following items:

Although this might seem a bit tedious, this filing system will help you find stuff quickly. And it's not hard to do. Set up a dummy set of files and folders once, then just duplicate it for each new campaign.

  • A plain text "log sheet" listing my affiliate links, redirects, campaign notes and the unique ad ID number (assigned later by the WADS, which will be used for tracking purposes)
  • A folder containing artwork like any logos, product shots, or display ads supplied by the merchant
  • A folder containing containing retargeting display ads that I created for the campaign
  • A folder with screenshots of the offer page on the affiliate network
  • A folder with screenshots of the merchant's landing pages
  • The negative keyword list for the campaign

Although this might seem a bit tedious, this filing system will help you find stuff quickly. And it's not hard to do. Set up a dummy set of files and folders once, then just duplicate it for each new campaign.

"Michael, I realize that to most, it’s just a filing system, but to someone like myself (who's very creative, entrepreneurial minded, and hates getting bogged down with the mundane) this is freakin awesome!"

Eddie Fox

For every minute spent organizing, an hour is earned.

Benjamin Franklin

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