Paste the Ads into the WADS

Section 04 - Lesson 17

Be sure to grab the ad ID number to help with tracking.

Now comes the exiting part where the campaign is almost live. You've done all the research, made personas, written the ads, set up the campaign and created the ad groups.

Now it is time to get the show on the road. Find the ads that you wrote for the first ad group and paste them into the WADS. If there's any weird line breaks, or the ad doesn't read like you hoped, tweak it now before it goes live.

You only need one ad group and two ads to start. Try to get the campaign going quickly, especially if there's little in the way of competition. You can always add more ad groups once the campaign is running.

Most automated WADS can take anywhere from 15 minutes to an hour before the ads start to run. Others, like some dating sites, manually approve ads, which could take up to 48 hours. So make note of the time you started the campaign, on the log sheet inside the offer's docket folder.

Also record the unique ad ID number. It's usually given by the WADS at the moment you save the ad. You can append this unique ad ID to your affiliate link, to track which ads lead to sales.

Tracking the ad ID works with just about all tracking systems including Voluum, TrackingDesk, Tracking202, and even a simple htaccess file. Just don't click the "GO" button until you've add some form of tracking, or conversion goals, otherwise you won't know which ads are making sales.

Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

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