Start the Campaign

Section 04 - Lesson 20

Double check all settings then start the campaign.

All you need to do now is click the GO Button and the campaign will be live. But hold on a sec. Take one last quick look around.

Grab the checklist and run down all the settings. Be sure every little tick box is set the way you want it.

I once made the mistake of having the wrong geographic setting. I blew through my daily ad budget in under an hour getting clicks from all over the world, instead of just North America.

One time I forgot to upload my negative keyword list. So it blew through my budget with all sorts of tire kickers and info seekers with no conversions.

Once you have double checked the campaign setup, you are good to go. Take a deep breath and click the start button.

Then if using PPC on the search engines, check back every 20 minutes or so to see if your ads are running. Otherwise, you'll need to wait until the ads get approved by the WADS.

The most difficult thing is the decision to act, the rest is merely tenacity.

Amelia Earhart

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