Why Paid Advertising

Section 01 - Lesson 02

Why choose PPC and paid advertising over other forms of marketing.


  • PPC is fast, the others are not
  • PPC is fairly consistent, the others are not
  • PPC is fairly predictable, the others are not
  • PPC has fewer rules and restrictions
  • PPC doesn't rely on search engines
  • PPC provides instant traffic for testing
With the ALOFT method, you don't have to worry about getting incoming links, creating content, getting liked, or shared. All you need to do is create ads, make landing pages, and persuade your visitors to visit the merchant where the sale is made.

So how good is PPC compared to SEO? Depending on who you ask, the top search result gets around 31% of the clicks. The 2nd gets 25%, 3rd gets 11%, 4th gets 8% and it just drops off from there.

So if I have ads in the top two spots - and since the average person don't know or care if they are ads - I can lock down over half the click through on the search page.

Something important to remember, I don't use Google in the ALOFT Method. The PPC advertising there is too expensive, so I used Bing and other traffic sources instead. Bing only gets 8% of all search, but it's ignored by many advertisers, which means far less competition.

If you choose not to run ads on the search engines, there are few rules. You can do all sorts of fun stuff with your PPC traffic. Things like popups, or pop unders (aka pounders). You can put as many ads as you want on your pages. The content doesn't have to be a certain length, etc.

With PPC you have the ability to target the individual customer early in the buying funnel. You can drop cookies on their computer while they are in the research and decision making phase. You have the opportunity to persuade them to buy now, or follow them around with retargeting.

With PPC, you know for certain which advertisement worked best, because it got the most clicks. More importantly, you'll know almost instantly, which ads convert into sales.

With PPC, you can split test a market, product idea, landing page, concept, headline, book title, etc, in less than an hour, for about $20. If you tried to do the same thing with SEO, it would take months of time and labor.

PPC is perfect timing. It's the right audience at the right time.

It's this easy. Lets say someone is searching for an acne cure. Your paid ad for an acne cure is at the top of Bing's search results page. In that ad you've used persuasive language, expressed in an emotional way. You've positioned your product as the solution to their problem.

Get ready for clicks. Lots and lots of clicks, which turn into sales and commissions for you!

The difference between successful people and really successful people, is that really successful people say no to just about everything.

Warren Buffet

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